I’m usually not one for unnecessary in-your-face statements, which is why I almost didn’t stick with the title of this blog post. But then I realized that these three simple words, while perhaps coming across like a splash from a cold glass of water, couldn’t be truer for funeral professionals (or any small business owner). Complacency is out. Throwing spaghetti on the wall to see what sticks is in.
But to quote LeVar Burton, you don’t have to take my word for it…
In a recent Inc Magazine article, Matthew Swyers asks, “Is Your Business Suffering from This Silent Killer?” The killer in question is…you guessed it: complacency. Sywers goes on to make four major points about complacency (and I summarize each point below):
Regardless of whether you feel you’re guilty of complacency with your funeral home or business, Swyers’s piece is certainly worth the read.
But if complacency is indeed the “silent killer” – why is it that so many business owners, including funeral directors, continue to do things the way that they’ve always been done? Simple: It’s not easy. In fact, it can be downright scary. But it doesn’t necessarily have to be. Matt Cutts, a senior technologist at Google, took an interesting approach to trying something new in his life. He gave himself “30 day challenges.” The concept is similar to Morgan Spurlock’s intriguing, if not controversial, film, Super Size Me. Cutts gave himself 30 days to do something that he’s never done before, including taking up photography, biking to work, and even writing a novel. He gave a quick TED Talk about his experiences which is worth a watch.
So, how does this apply to you and your funeral home?
Take this post as a challenge for you to try something new for 30 days. You’d be surprised what you might be able to accomplish with just one or two hours of dedication for 30 straight days. If you find yourself intrigued but racking your brain to come up with specific challenges you could take on, let me make a few suggestions:
I’m looking forward to posting in 30 days about my experiences in the month of June. What is my personal challenge, you ask? Well…you’ll just have to check in next month find out…
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